Ah, the mysterious Goji berry - fruit of the gods and secret to immortality. You've probably heard commercials of it or seen late night TV ads for bottles of its juice - but do you know what it is and why it is good for you?

The Goji berry is a fruit from Asia in regions like China and Japan. It is red in shape and looks like an olive. The fruit itself is really high in a type of antioxidant that benefits your body in fighting free radicals. Overall, it is high in iron, vitamin C and other good nutrients for your body.

With all that said, however, the Goji berry is way over-marketed for what it actually is. Buying the Goji berry juice at health food stores is a major rip-off, in my opinion. These things can go for like $30 per 20oz bottle! If you think about the amount of antioxidants you can get by using that money to buy regular fruits and vegetables and mixing them up it is definitely not equal. So, here is a suggestion - I get my Goji berry at the local Asian market here - a 1lb bag for $8 - go figure.

So, don't buy into all the trends and go to the ethnic stores to get the deals!